Today, I will tell you the secret designing process of a professional logo maker. The more professional the maker is the more professional and expert his approach is. The expert understands what the logo is about, its significance for the business, and the reason for its need. The expert realizes the contribution the logo will give to the company and help to build trust and admiration.
The expert also understands the 5 main rules and principles of brand symbol designing. Briefly, these are:
1. Simplicity, where the need is to keep the design attractive and simple at the same time for easy identification, recognition and remembrance by the target customers
2. Timelessness, where the design never gets too old for the company and successfully resembles it for few decades to come
3. Memorability, where the original styling and company’s individuality outshines market competition and successfully gets memorized by customers in no time
4. Versatility, where the symbol is flexible to represent the company on any forum and media, on any scale and size
5. Appropriateness, where the symbol truly represents the business in every way
The rule implication is important for a great symbol as an outcome. I said above, the more professional the maker, the more expert his approach. This is true because professionals at Logo Design are experienced and they have a great eye to observe and learn things quickly. With their skills and experience, they know what they need to do straightaway and therefore, do not repeat any mistakes.
Now, keeping in mind all these things the professional designer starts with the procedure.
1. Design brief. He gets a brief from the client stating what they require. He studies it and adds what he thinks is the main concept and idea. He discusses the concept with the client and keeps adding in points and ideas. If the client’s brief is vague, the expert interviews the clients to get more details.
2. Planning. The expert conducts research on the business concept, target customers, competition to analyses the market trends and customer preferences.
3. Sketching. At this stage, the expert has started sketching various concepts, ideas and inspirations.
4. Conceptualization. At this stage, the expert chooses the best of the designs and visualizes and conceptualizes them into the software and digital media for better results and analyses the outcomes.
5. Feedback. The expert presents 3-5 designs to the clients for their ultimate choice and feedback. There are two outcomes of this stage. One, if the client chooses any of the design as final, it is supplied in various formats without further ado. Second, if the client likes one or two designs but need further amendments with any feature, the expert revises and adds finishing touches.
So, this is how and about the professional logo makers. They study your business and give their 100% dedication and commitment to your business concept and brand identity.
The expert also understands the 5 main rules and principles of brand symbol designing. Briefly, these are:
1. Simplicity, where the need is to keep the design attractive and simple at the same time for easy identification, recognition and remembrance by the target customers
2. Timelessness, where the design never gets too old for the company and successfully resembles it for few decades to come
3. Memorability, where the original styling and company’s individuality outshines market competition and successfully gets memorized by customers in no time
4. Versatility, where the symbol is flexible to represent the company on any forum and media, on any scale and size
5. Appropriateness, where the symbol truly represents the business in every way
The rule implication is important for a great symbol as an outcome. I said above, the more professional the maker, the more expert his approach. This is true because professionals at Logo Design are experienced and they have a great eye to observe and learn things quickly. With their skills and experience, they know what they need to do straightaway and therefore, do not repeat any mistakes.
Now, keeping in mind all these things the professional designer starts with the procedure.
1. Design brief. He gets a brief from the client stating what they require. He studies it and adds what he thinks is the main concept and idea. He discusses the concept with the client and keeps adding in points and ideas. If the client’s brief is vague, the expert interviews the clients to get more details.
2. Planning. The expert conducts research on the business concept, target customers, competition to analyses the market trends and customer preferences.
3. Sketching. At this stage, the expert has started sketching various concepts, ideas and inspirations.
4. Conceptualization. At this stage, the expert chooses the best of the designs and visualizes and conceptualizes them into the software and digital media for better results and analyses the outcomes.
5. Feedback. The expert presents 3-5 designs to the clients for their ultimate choice and feedback. There are two outcomes of this stage. One, if the client chooses any of the design as final, it is supplied in various formats without further ado. Second, if the client likes one or two designs but need further amendments with any feature, the expert revises and adds finishing touches.
So, this is how and about the professional logo makers. They study your business and give their 100% dedication and commitment to your business concept and brand identity.